Monday, 10 September 2012

Magazine Analysis (Glamour) Media Studies


Glamour magazine front cover





The magazine front cover i've chosen to analysis is Glamour. Glamour is a fashion, beauty and gossip magazine which is aimed at a particular audience. Glamour's target audience's are women and teenage girls. The main reason's why women and teenage girls like this magazine is because women and teenage girls love fashion, gossip and beauty. Another reason why they would like this magazine is the colour's Glamour have used. They have used pinks, purples and whites. These colours contrast very well with the font and the main photo used on the front cover. The colours on the front cover will pop out instantly to women because women/ girls love bright, bold colours and the colours Glamour have used are feminine not masculine.

When you look at the front cover the first thing you look at is the mast head. The mast head is the most important part of a magazine. Most mast heads are place at the top left hand corner, in this case it is place in the top left hand corner. The mast head in this magazine is the word 'Glamour'. The colour of the writing is pink. This will attract women's attention and will make them want to read this magazine. The mast head is in captial letters. This will stand out from the rest of the magazine's out there at the moment. The font used for the mast head is serif font. Serif font is where part of the letters have points on them. Normally serif font are used in magazines and are informal where as sans serif is used in newspapers and more formal.

Another part of the magazine which draws women to buy the magazine is the feature article picture. This is the main photo on a magazine. If the feature article photo is an important celebrity they will buy the magazine, in this case gamour have used a celebrity well known. In Glamour the feature article photo is 'Adele'. Glamour have used 'Adele' as the feature article photo because 'Adele' is a major celebrity, people are interested about her and her life, she is known worldwide and she has a lot of fans. Fans will want to buy this magazine to see what 'Adele' has said in the magazine. This will give the publishers of the magazine lots of money buy people buying the magazine. The feature article photo is placed in the centre of the magazine and is the biggest photo on the magazine front cover. 'Adele's' looks on the front cover is flawless and clean. This gives a good impression of the magazine. Also this means women will want to be like her and will buy the magazine.

Underneath the feature article photo there is a coverline. The coverline of this magazine is 'on sex and dating celebrites'. The coverline is giving you extra information on what is happening in the photo. This information is intriguing the reader to read the article. The font  is the same has the mast head, (serif). Thoughout the front cover of the magazine the font is all serif. This means that the magazine will be informal and suitable for people who want to find out gossip, fashion ETC. The layout of the front cover is effective because there are lots of writing on the front cover and only one photo. This is because women love reading more than looking at photos. The writing is placed all around the photo. This suggest that the photo has more priority over the writing, (apart from the mast head).

Another major aspect of this magazine is the plugs they have used throghout the front cover. Plugs give little hints about what's going to be in the magazine but not giving much away. In Glamour magazine they use lots of plugs so that readers know what will be included in the magazine. An example from this magazine is 'I thought celebs were plotting to kill me'. By reading this plug they will know what to expect in the magazine but will want to find out. Also readers can turn to the specific page to read that article. Another reason why this plug is effective because it's a true and shocking story. Women love to read true stories that will make them think about the world. On the magazine front cover there are 5 plugs in total meaning that Glamour magazine give lots of hints about whats going to be in there magazine.

In Glamour magazine they use a variety of puffs. Puffs are powerful words that stand out on the page and will captivate the readers. An example of a puff is 'Hot Looks'. Hot looks is a puff because women are always wanting to look hot. They will want to read the magazine to see if they too can get look hot like the models in the magazine do. The font colour is different from the usual colour white instead it's pink. Another case where the font is pink not white is 'you want bed', this is a play on words meaning you need your bed. The main reason why they have changed the colour of these words are that these words are important in the sentence.    

At the top right hand side, they have made the price noticable to the buyers. This is so the buyers know how much they are paying for the magazine. The price say's it's 'Only £2'. Women will want to buy this magazine because they'll know that it is on sale and most women love a good bargain. Also most female magazines are expensive but this one is cheap. The colour of the price is different from the rest of the magazine. The colour they have used is bright yellow. Yellow is an eye catching colour, this is because they want to draw attention to the price of the magazine. Because the magazine is cheap, women will want to buy it. The font colour is different from all of the other font colour. They have used black to signal the fact that the magazine is only £2.

The final aspect of this magazine is the strapline the use at the top of the front cover. They claim that there 'Britain's No1 Women's Magazine'. This will persuade readers to buy this magazine because they claim they are Britain's No1 Women's Magazine.

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