Key Media Concept
Target Audience:
Target Audience means the people that are aimed at a certain product. An example would be Mean Girls. Mean Girls is for girls aged around 12-72. The reason why Mean Girls are for Girls aged 12-72 is because girls can relate to the film and the film is all about girls and boys will not want to watch that sort of film. Boys like watching action films. There are two kinds of target audience primary and secondary audience.
Genre:
Genre is the different categories that decides what groups TV programmes, films ETC, should be in. An example would be drama, soaps and reality are different types of TV programmes.
Codes and Convention:
Convention is the key features in a media product with a given genre. An example would be a romance film the main features of a romance film is love, boy meets girl, death or illness and heartbreak.
Codes is a way of connecting without using words. An example would be a Christmas tree represents Christmas and Easter eggs represent Easter.
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