Target Audience; Research unit

Target Audience

The target audience for a classical music magazine is for adults aged around 40+, conductors and people who are passionate for classical music. The main reason why these particular target audience would read these magazine's is because adults appreciate classical music more than the younger generation. The younger generation would listen to music like pop, rap and R&B. Another reason why adults would read a classical music magazine is because the language inside is complex and complicated. This will put off children and teenagers from reading this sort of magazine. The reason why conductors would read this sort of magazine is because they can find out some hints and tips on how to do there job or passion. Another reason is because they might be interested in this sort of genre and what to find out some facts about the classical genre. The reason why people who are passionate with classical music would read this sort of magazine is because they can read articles and information about there favourite genre of music.

When readers read this sort of genre of magazine the audience would expect certain aspects to be inside the magazine. The audience will expect to see some sort of a main feature article photo of either a famous composer, conductor or someone famous in this music genre. With having a main feature article photo this will draw the audience to read the magazine. Not having a main feature article photo would make the article front cover boring and it won't attract audiences to read the magazine. 
Another aspect that the target audience expect to see in a classical music magazine is lots of information about the given genre, in this cause it's classical. Having lots of information on a music magazine will educate people and make them more knowledgeable about this genre. The reason why adults, conductors and people who are passionate with this genre like lots of information is because they like to read more than teenagers and the younger generation, adults like to learn new facts and be educated whereas the younger generation don't like learning new things as much.
The audience would also expect the front cover to have eye catching  colours but nothing over the top. For example they will expect to see colours like;

• Navy
• Black
• White
• Brown

The reason why the audience would expect to see eye catching colours but nothing over the top is because these colours draw readers to read the magazine. The colours that the classical magazine use are natural and plain meaning that the magazine can use simple colours which makes the front cover effective.

The first task i did when thinking about the target audience is that i wanted to know what the target audience expect in any kind of music magazine. So i created a questionnaire about the different what they expect in a music magazine. One question i asked is;  What would you expect in a music magazine? Interviews Celebrity insider  Music chart images  New artists      Other. They had to tick the appropriate subject. When i collect my information i wanted from my questionnaire i tallied each question and put them in a pie chart. This would be easier to read what people expected to see in a music magazine. What i learned from composing this questionnaire is what kind of genre the audience wanted and what they expected in a music magazine.

The classical music genre shows that there magazines are aimed at mostly adults, conductors and people who are passionate about this genre of music because the colours are simple but eye catching, the images are relative to the genre. I found out during my investigation that the people prefer the pop genre, they like pictures of there favourite celebrity, they like bright colours that stand out on the page and they expect interviews in the magazine.